No Shortcuts: From Silos to Cyber Insurance Revolution

The photo below is from my hometown.

You want to talk about humble beginnings? This is it. Grain silos. Railcars. The edge of Dallas, Texas. Where work was expected, and nobody handed you a damn thing.

The photo came from Star Local Media, a local media outlet covering suburban North Texas. Last week, Prosper ISD announced their 2026 Athletics Hall of Honor class, and it’s an absolute honor to be included in it.

Twelve varsity letters. Six sports. All-State honors. State champion. That number - twelve - followed me from Prosper to Texas A&M, where the 12th Man isn’t just a tradition, it’s a mindset. Be ready. Be dependable. Earn everything. Those years taught me discipline, coachability, and how to compete without flinching. That foundation still drives me today.

It took me from those Prosper fields to leading global strategy at Pax8. I watched us build category dominance from the ground up. No shortcuts. When the pandemic hit, we didn’t stall, we pursued. Smart plays, relentless pressure.

Now, I’m doing it again in a broken market that’s long overdue for change.

Cyber insurance is a mess. Policies don’t match exposure. Coverage is misunderstood. MSPs and agents are stuck quoting blind while clients take the hits.

UKON was built to fix it.

Born from FifthWall Solutions’ wholesaler roots, UKON is now a cyber insurance marketplace designed to help MSPs, agencies, and advisors work together to do one thing: close the gap.

With our free Cyber Risk Report, you can show clients their real financial exposure. Then bind coverage in minutes. Both Cyber and Tech E&O. No PDFs. No carrier guesswork.

You already manage the risk. UKON helps you monetize it.

A few weeks ago, our MSP Channel Chief Will Brooks broke down the Ingram Micro breach and the corporate nonsense we all hear after a ransomware attack: “contained and remediated.” Those aren’t answers. That’s press release filler. And if you’re the MSP in that stack, the lawsuits still come to you.

This is why Tech E&O isn’t optional. It’s oxygen.

What started in a weight room in north Texas turned into a decade of global execution. Now, it’s time to permanently change the way cyber risk is insured, quantified, and reduced. That’s the mission. That’s the Blitz.

Let’s go.

— Cole